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Using proprietary algorithms and computer vision models optimized for EDGE inference on low cost hardware.
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Demographics
Age and gender of the audience viewing the Ad.
Emotions
Emotions of the audience viewing the Ad.
Attention time
Amount of time spent viewing the Ad.
Dwell time
Amount of time present during the campaign run.
Views - Number of persons viewing the Ad campaign.
OTS - Number of persons with opportunity to see the Ad campaign.
Reach - Number of persons reached by the Ad campaign.
DOOH latest Trends & Developments
Consumer evolution has been almost as rapid as technology growth itself; they are constantly looking to be associated with brands/products ...
read moreDigital in the OOH industry
Advertising in today’s world is a more dominant force than it has ever been in the history of mankind. Today millions of ad spaces are bought ...
read moreCase Study - Skoda : Contextual Campaign
Apart from serving as a generic DOOH advertisement, client wanted to nudge existing Skoda car owners
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